Tom Clancy’s The Division is an online open world third person shooter developed and published by Ubisoft. Since it was announced at E3 2013, we worked closely with Ubisoft in redesigning the website and developing interactive digital campaigns for the game. I was the lead UI/UX designer for the website and interactive game info experiences for desktop and mobile platforms.

When the game launched in March 2016, the game broke Ubisoft’s record for highest number of first-day sales, and one week later, it became the company’s best-selling game, and the industry’s biggest first-week launch for a new game franchise, which generated an estimated amount of $330 million globally.*

Company: modop
Creative Director: Min Kim
Designer: Hyun Ralph Jeong

*Source: Varanini, Giancarlo (March 9, 2016). "The Division Breaks Ubisoft Records".Ubiblog. Retrieved April 30, 2016

In a music video titled “Da Da Ding,” part of a new Nike Just Do It campaign, Padukone and Rampal, alongside other leading Indian athletes — footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma — urge India’s next generation to break conventions and define their own success by bringing sport into their lives.

Created in collaboration with Wieden+Kennedy Delhi, directed by French director François Rousselet and set to a thumping anthem by Gener8ion, featuring American rapper Gizzle, “Da Da Ding” charts the rise of female sport across a diverse range of passions, including basketball, football, running, training and India's national obsession: cricket.

Company: modop
Creative Director: Adrian Bailey
Designers: Sarah Johnson, Hyun Ralph Jeong

For Belvedere Vodka’s partnership with Sony Pictures for Spectre, the 24th film in the James Bond franchise, we created and led efforts for the Q4 2015 global digital campaign.

With the help of new Bond girl, Stephanie Sigman, as the face of our campaign, our efforts spanned a takeover of belvederevodka.com, highly targeted paid and social media, and a robust offering of new content across owned social channels.

We took over the BelvedereVodka.com global site with a special Spectre-themed takeover and section that’d impress 007, himself. Our takeover included information on the Limited Edition Collection bottles, a stirring "Know Your Martini” multimedia experience, recipes for Signature Cocktails, and custom videos taking you behind the scenes of the “Excellent Choice, Mr. Bond” ad.

Company: modop
Creative Director: Adrian Bailey
Designer: Hyun Ralph Jeong

We built a custom CMS and executed a comprehensive website redesign in line with Belvedere’s new contemporary look and feel. The site was designed from a mobile-first approach, integrating a modular CMS with social share functionality for editorial pages with a custom age gate, all integrated in both global and French versions.

We also managed all social communities across Belvedere-owned channels, developing and creating content that is in touch with social trends, posting responsively and in real time, while staying consistent with brand tone. At the onset, we shifted the digital marketing stance from one-size-fits-all to a channel-specific approach, creating a set of KPI’s to ensure brand growth. Through our endeavors, brand image has been reinforced, differentiation from competitors has been defined, influencer and advocate base has been bolstered, and the Belvedere community has grown massively.

Company: modop
Creative Director: Adrian Bailey
Designer: Hyun Ralph Jeong

Seeso is NBC Universal’s first of its kind SVOD service for comedy. NBCU brought us aboard to help bring the Seeso brand to life, with its logo design, UI/UX exploration, and complete service UI design across all platforms including responsive web, iOS, Android, Windows, Roku, PlayStation, XBox, Apple TV, and Google Chromecast.

The result was a truly integrated brand experience, where the same principles that inform how Seeso communicates to consumers are reflected in what the service feels like. We were thrilled to help launch such a truly unique brand into the frontier of TV.

Company: modop
Creative Director: Min Kim / Matthew Cogswell
Design & Production: Hyun Ralph Jeong

For the WWII epic, we created a website whose depth and breadth was on par with the film’s gravitas. The site featured a scroll functionality that took users through the film’s story and introduced its characters, most notably The Fury. We utilized an in-house designed and built 3D render of the tank, with interactive and exploratory functionality. To tie it into social media, the site enabled users to create personalized tanks and add their faces to the tank crew portrait and share it to their feeds.

Company: modop
Creative Director: Min Kim
Designer: Hyun Ralph Jeong
Co-Designer & Production: Julian Bishop
3D Rendering & Editing: Matthew L. Delamater

The arrival of Microsoft Surface was announced to the world with bold tenacity. At Pastilla Institute of Design, we developed striking minimalist ads that highlighted Surface's vibrant colors and unique "Click in" connection. Our campaign carried a strong presence throughout the streets and transit areas of major cities around the world, motivating consumers to "Click in" and connect with Microsoft's new tablet.

The Winner of How International Design Awards 2014

Company: Pastilla Institute of Design
Creative Director: Rudy Manning
Designer: Hyun Ralph Jeong
Co-Designers & Production: Ed Rick, Simon Bassaly, Joy Lin, Cecilia Zo, Mihn Nguyen, Gloria Natalie Sola, Alanna Montelongo

In anticipation of the launch of its first tablet, Microsoft needed advertising that would attract and engage consumers worldwide. At Pastilla Institute of Design, we created a memorable street art teaser campaign that began with simple geometric shapes and slowly, stage by stage and layer by layer, revealed the vibrant Microsoft Surface. The installations emerged on urban landscapes in major cities from New York to Paris, sparking interest and excitement for the upcoming Surface launch.

The Winner of 2013 Print Regional Design Annual

Company: Pastilla Institute of Design
Creative Director: Rudy Manning
Designer: Hyun Ralph Jeong
Co-Designers & Production: Ed Rick, Simon Bassaly, Joy Lin, Thomas Ham, Alanna Montelongo, Kevin Weber

We collaborated with SAP and the San Francisco 49ers in developing an app, an enterprise offering that will enable sports franchises to improve their ability to identify and acquire the talent that fuels their teams’ on-field success.

After a rigorous research and UI explorations for data visualization, we created a solution that provides scouts, executives, coaches, and trainers with the ability to access and easily enter player evaluations with a modern, easy to use application, quickly see all the current transactions, current contracts and physical status of players, and can also search and compare different players in the league.

Company: Pastilla Institute of Design
Creative Director: Rudy Manning / Matthew Potter
Designer: Hyun Ralph Jeong
Co-Designer: Joy Lin, Ed Rick

HyundaiCareers.com is where you can find job postings for Service Technicians, Service Consultants, and Parts Counter Jobs at Hyundai dealerships throughout the country. Hyundai wanted to completely redesign the website with an updated look, and make the whole job searching process easier for the applicants.

We created a user flow and functionality where applicants can easily create new resumes on the site or upload their own, save it to their profile, search for job openings based on category and location. To apply for a job, they would simply click “apply,” and their saved resumes would be sent to the posters automatically.

Company: modop
Art Director: Adrian Bailey
Designer: Hyun Ralph Jeong

We built a microsite where users can create a one-of-a-kind gift by typing in their personal messages or names that will be laser-etched onto a Belvedere Silver Saber bottle. Then we created a social media and print campaign around visuals of celebratory occasions with customized Silver Saber bottles.

Company: modop
Art Direction & Design: Hyun Ralph Jeong
Product Photography: Matthew Chaves

More than 46 million Americans – including 12 million children – rely on Feeding America member food banks each year. Milk is one of the most requested yet least donated items year-round, but even more so during the holidays when food banks are at their busiest. Unfortunately, food bank clients receive the equivalent of less than one gallon of milk per person per year.

In an effort to raise awareness of hunger and encourage milk donations for underprivileged families, American Dairy Association & Dairy Council launched #GiveAGallon Milk Challange.

Every time a photo was posted of a person, group or pet wearing a white mustache with #GiveAGallon, ADADC donated $1 to Feeding America’s The Great American Milk Drive until a $25,000 goal was met. The #GiveAGallon Milk Challenge launched Monday, December 14, 2015, and lasted for a month.

Company: modop
Art Direction & Design: Hyun Ralph Jeong

RYU is a premium athletic apparel & accessories brand based in Vancouver, BC. With their new brand, they wanted us to design a new website that showcases their products, as well as introduces their new physical flagship store.

Creative Director: Adrian Bailey
Designer: Hyun Ralph Jeong

Silo Films is a Production company that specializes in the youth market, toys, and everything in-between. We were challenged to create a new branding and website that can showcase their fun, creative, and stunning work. The result was a playful animated logo, and a website with coherent design elements which tie every page on the site together under the branding, while being visually unique.

Company: Pastilla Institute of Design
Creative Director: Rudy Manning
Designer: Hyun Ralph Jeong
Co-Designer: Joy Lin

Production for the People is a production agency, a consortium of agile content creators with years in high-end advertising and storytelling, that brings agency-caliber talent and production value at competitive rates to create branded videos for small businesses.

They came to Pastilla with a name and a business concept, giving us the opportunity to work with a brand at its inception and build a visual branding strategy from the ground up.

Working closely with Carolyn Chen, the founder and creative director of Production for the People, we developed the concept of the hand-drawn logo, the mascot of an analog television in the digital world that tells the story of the company. We then applied the hand-drawn feel and texture to their website, giving it the warm and human atmosphere.

Company: Pastilla Institute of Design
Creative Director: Rudy Manning
Designer: Hyun Ralph Jeong

Playworks is a nonprofit organization providing trained, full-time coaches focused on recess to hundreds of low-income schools in major urban areas.

We created a series of OOH/poster ads with the brand’s playful colors and images of children in action, promoting fun and active environment for kids.

Company: modop
Art Direction & Design: Hyun Ralph Jeong

McCafferty & Co is an independent financial advisory firm focused on media and technology. We redesigned their website with an updated look and also added functionality and pages such as news, research archives, and job listings.

Company: modop
Art Director: Adrian Bailey
Designers: Hyun Ralph Jeong, Pride St.Clair